VINTAGE MARKETPLACE
CLOTHING FURNITURE DECOR BOOKS COLLECTIBLES ART TEXTILES
CREATIVE SERVICES
APPAREL DESIGN INTERIOR DESIGN COMMERCIAL AND RESIDENTIAL STAGING RENTALS
ARTIST IN RESIDENCE
JACK ZAROVY
Genlore Woodcraft is a studio furniture practice founded by Jack Zarovy in 2017. With over 14 years of experience working in woodshops, Jack combines his training and passion for craftsmanship to create modern, functional furniture. Inspired by his family's heritage, Genlore Woodcraft's designs are rooted in a deep appreciation for quality materials and meticulous joinery. Each piece is crafted with a balance of hand tools and machinery, resulting in fluid, organic shapes that are both comfortable and visually appealing. From stools and chairs to benches, skateboards and ping pong paddles, Genlore Woodcraft offers wooden objects that complement any space and enhances everyday life.
Genlore Woodcraft is an intentionally small hand tool woodshop in Madison, WI making practical objects impractically well.
ENVIRONMENTAL NARRATIVES
THE SPECTACLE OF SPORT
“Champions do not become champions when they win the event, but, in the hours, weeks, months, years they spend preparing for it.” - Alan Armstrong
Loosely based on the 1989 book by Richard Martin and Harold Koda, Jock and Nerds: Men’s Style in the Twentieth Century, this narrative is as the authors note, “is neither a sociological treatise nor a fashion manual. Instead it is a proposition about the way men(and women) dressed in the twentieth century. Men(and Women) are knowing in making choices among styles options, and they dress to create or recreate social roles.”
Fandom can be heard echoing through the autumn crisp air as home team rivalries face off on pitches, courts, fieldhouses and courses. Passion can be seen on the faces and the chests of these devotees.
MID IVY
Regionally the midwest has been influenced by coastal culture for decades. From Cape Cod and NYC to Newport Beach and LA, students have flocked to midwestern schools bringing their inherent style and culture. It’s this mashup of style and culture influence that creates something unique and original.
East Coast Prep meets West Coast Cool that’s built on a platform of historical, hardworking family pedigree of farmers and factory workers. Tweeds, Cardigans, Corduroy and Boat Shoes have found their match in denim and coveralls.
WI SPORTING CLUB
The Northwoods has a way of slowing your senses down. The way light paints in shadows or cuts through morning mist. The smell of earth underfoot in a deep canopy of evergreens or fragrant spruce wafting in waves. Hearing a loon echo across a cold body of water or mostly listening for its partners return call.
Giants of conservation such as Aldo Leopold and John Muir had a way of putting in words to what our senses already know. Or a grandparent reciting passages from these works as they tie flys, polish a camera lens, or carve a new duck call as the glow from the hearth help light the cabin.
ABIQUIU
Native daughter of Wisconsin, Georgia O’Keeffe’s influence stretches from WI to the concrete and asphalt jungle of NYC to the sun bleached adobe facades of New Mexico. Her artistic approach or vantage point, has been lauded and copied by many. In New Mexico, where, in 1940, O’Keeffe bought a home at the Ghost Ranch in Abiquiu, she wore denim and painted the landscapes, she loved to wear men’s shirts paired with bluejeans. She honed her style by borrowing from other nations, too. When she travelled to Japan, she returned with kimonos, one of which she is wore, open and loose, in a Paul Strand portrait from 1918. It’s through this vantage point we created our narrative, Abiquiu.